Android Builders Weblog: Google Play Espresso break with iMumz


Posted by Tamzin Taylor, Head of Google Play Partnerships, Western Europe


At present I’m excited to announce that we’re launching the second episode of Google Play Espresso breaks. On this episode I loved a digital espresso with Ravi Teja Akondi, co-founder and CEO of iMumz. iMumz caters to anticipating and new dad and mom to assist them follow wellbeing and mindfulness in the course of the early phases of parenthood. Ravi and his group lately graduated from Appscale Academy, an initiative aimed toward supporting promising Indian app start-ups and serving to them develop into international companies. It’s nice to see their continued development and to listen to them share ideas and learnings they picked up alongside the best way.

Watch the total Espresso breaks episode and get my tackle it beneath:

The group at iMumz created their app with the mission to assist anticipating and new dad and mom simply comply with a wholesome life-style each day, encouraging them to follow mindfulness every day. The app gives assist to folks specializing in well-being in the course of the first 1,000 days of being pregnant; that’s 270 days of being pregnant and the primary two years of parenthood. At present, the app helps over 600,000 individuals obtain these objectives.

Ravi recalled how within the early days the iMumz group despatched out actionable insights to their viewers by way of a messenger app. They began by customizing small every day routines for these looking for to be taught extra about wellness throughout being pregnant and parenthood. By monitoring the completion charges and retention charges, the group had been capable of see that they had been actually creating one thing worthwhile and gained the boldness to take the enterprise from a messaging service to a full cellular software.

Rising a sustainable enterprise

Step one for the iMumz group was to work on constructing out a group of early adopters. After conducting preliminary market analysis the group realized these in tier one cities – the metro cities in India – had been the most definitely to change into early adopters. As they expanded to increasingly more dad and mom, they learnt how necessary it was to tailor their pricing to various kinds of audiences. Experimentation was key to understanding what their totally different audiences had been prepared to pay. Do not forget that past the actually helpful knowledge you possibly can collect from working experiments, you can even get extremely worthwhile direct and written suggestions from customers by inviting them into closed testing teams you possibly can simply arrange within the Play Console, with out this suggestions impacting your star score.

Nurturing your app group

By means of experimenting and listening to customers, iMumz learnt that parents-to-be wished to attach with others like them, and the group shortly realized that the individuals utilizing their app wanted a group. Individuals wished to attach with others going by way of comparable life occasions. By constructing out group areas the group was capable of assist provoke discussions on particular subjects; corresponding to breastfeeding, baby-led weaning, and self care postpartum. The group has since helped necessary conversations develop naturally, and gives iMumz customers with one other degree of peer assist. At present, their group is vibrant, with greater than 5,000 conversations going down each day!

In the case of constructing out a group it’s necessary that your messaging to customers feels real and genuine. This was particularly necessary for iMumz, given the app caters to a delicate and necessary set of life moments for folks. To begin, as with all message, making message content material related and well timed is essential. For instance, contemplate the time of day when figuring out one of the best time to put up new content material, updates, or sending push notifications, and bear in mind totally different time zones whenever you’re coping with a worldwide viewers. Moreover, it will possibly assist to place a relatable individual or character behind the message (bear in mind to localize this to your viewers although).

Ravi additionally shared two key learnings he felt made the largest distinction to the expansion of his app:

1) Experiment. There are such a lot of concepts you would possibly discover counterintuitive – don’t robotically low cost any or leap to conclusions till you take a look at them. Be knowledge pushed. That is going that will help you present extra worth, sooner.

2) Slender down what you’re engaged on, so that you concentrate on one activity or problem at a time. You is perhaps tempted to do many issues directly, however narrowing down will assist provide you with amplified outcomes.

To the place does the longer term lead? 

Transferring ahead, the group at iMumz plan to remain centered on their mission; making the longer term era more healthy, happier, and extra clever. Additionally they have international aspirations and so they plan to launch throughout a number of chosen geographies quickly, launching localized variations of the app.

It was such a pleasure to talk to Ravi about his experiences and I can’t wait to see iMumz’s continued development and subsequent steps. I get a lot inspiration from talking with the individuals behind apps like iMumz, and I do know that conjures up my group to proceed investing in and creating initiatives corresponding to Appscale Academy.

We’re trying ahead to persevering with to be taught from extra companies, and see what you all do subsequent. Keep tuned for the following episode of Espresso Breaks.

  • Tamzin Taylor, Head of Play Partnerships, Western Europe

Do you could have any questions for iMumz? What are your individual ideas for different app or recreation companies? Tell us on Twitter.